At Pain Free Power, we believe every athlete deserves to unlock their full potential—whether you’re chasing podiums or personal bests. Founded in Stockholm in June 2019 by Iain Findlay and Alex Smethurst, we set out with a simple but ambitious goal: to create a bike fit clinic that combines cutting-edge science with an exceptional customer experience for cyclists and triathletes of all levels.

With Iain’s MSc in Sports Biomechanics and Alex’s PhD in Psychology, we bring a unique, evidence-based approach to optimizing your cycling performance. Our passion for endurance sports, including cycling and triathlon, fuels our dedication to understanding and enhancing the connection between you, your bike, and your goals.

Since our inception, we’ve had the privilege of working with over 5,000 athletes, from World Champions and Olympians to Age Group triathletes and weekend warriors. As the official bike fit sponsor of Swedish Triathlon, we’re proud to play a role in helping athletes across Sweden and beyond ride stronger, faster, and pain-free.

Whether you're aiming for peak performance or simply seeking more comfort on your bike, our expert team is here to guide you every step of the way. Together, we’ll ensure your setup is as unique as you are—because at Pain Free Power, we’re not just about fitting bikes. We’re about empowering athletes to achieve their dreams.

Ready to transform your ride?
Discover what makes Pain Free Power the trusted choice for thousands of athletes. Book your bike fit today and experience the difference.