About Us

At Pain Free Power we had the dream of opening a Bike Fit studio in Stockholm. This became a reality in June 2019!


Our aim was, and continues to be, to provide the best bike fitting services possible; and to ensure that all of our clients can enjoy riding their bike!

Iain Findlay - Managing Director and Lead Bike Fitter


Qualifications: MSc Sport and Exercise Biomechanics, International School of Cycling Optimisation Level 1 and Level 2


Iain has been working in Bike Fitting since 2014 and now has conducted over 3000 Bike Fits! He has worked with athletes with a range of goals, from complete beginners to those competing on the world stage. Iain is also an avid cyclist himself having taken part in the first ever Transcontinental Race and competed in a number of long distance Time Trial races. 


Proudest Cycling Achievement: Cycling through 5 countries in a single day! - Germany, Switzerland, Lichtenstien, Austria, Switzerland (again), Italy


Longest Ride: 716km (UK 24h National TT Championships)


Favourite Climb: Passo dello Selvio

Jakob Larsson - Bike Fit Consultant and Test Leader


Qualifications: Bachelor'sdegreein sport science at Mittuniversitetin Östersund. Personal trainer license from Frisk-Licens.


About me: Have always loved sports and the history of people's dreams when training for that big goal. I started doing ice hockey but found XC skiing and cycling more fun. I have a big interest in XC skiing and cycling and finding the key element to make all from pro athletes to beginners perform better and enjoy training to its fullest.


Favorite training session: Explore the local bike / gravel routes


Goal 2024–2025: Complete the “Svenska klassiker” in under 20 hours

Alex Jane Smethurst - Bike Fit Consultant & Triathlon Coach


Qualifications: PhD, MSc & BSc Psychology


Alex has been working at PFP since it opened in June 2019. She is the head of our research department and is a pro with stats! She is also a keen cyclist and has been competing in both Time Trials and triathlon for over 10 years.


Publications: Smethurst, A. J., & Findlay, I. S. (2022). The Importance of Communication During a Bike Fit: A Call for Research. International Journal of Sport Communication, 16(1), 7-11.


Dream Bike: Kú TF1 


Main Goals for 2024-25: Sub 4:40 70.3




Book your Session


Appointments are available at a variety of times during both weekdays and weekends.