Who We Are

Iain Findlay 

Managing Director

PFP Sweden


I'm Iain Findlay, Managing Director and Lead Bike Fitter at Pain Free Power Sweden. I have been providing bike fits to cyclists and triathletes since 2014, having seen over 1350 athletes in this time.


I have worked with multiple KONA qualifiers, World and European Age Group Triathlon qualifiers and medalists, a Paraduathlon British Silver Medalist, a British Cyclo-cross champion and a British Time-Trial champion.


My interest in bike fitting grew through my own background in endurance cycle racing, having competed in multi-day unsupported events such as the Transcontinental Race and also longer Time Trials (24h and 12h solo disciplines), where positioning is crucial!

Over this time I have completed many courses in pursuit of knowledge in this area, with highlights being attendamce at the International School of Cycling Optimisation in Münster, Germany and also now undertaking an MSc in Sports Biomechanics at Leeds Beckett University.


Combining this knowledge with that from my Sports Therapy and Coaching Qualifications has helped me to devise a fitting protocol which allows me to take each athlete's individual requirements into account. So whether you’re looking for comfort, performance or aerodynamics, Pain Free Power can help.


Take a look at the range of services we offer.  Hope to see you soon.